Client: Lyreco Italia
Agency: Studio Arteimmagine
Arte Direction: Roberto Morelli
The Chimpa - ADV Lyreco
This project is a very simple story, but yet effective.
The objective was to create an unique ADV cover for the monthly offers,
that would catch the public attention. We came up with this idea:
to recreate a city made of Lyreco products,
besieged by a small Kink Kong, also called the Chimpa...
The entire scene was set, photographed and then edited.
It is actually the Chimpa that required most of the work, since all its body is
covered by very small peaces of post-it!
And this is the result
This advertising project, especially meant for the italian public, has been a real success!
And the Chimpa is still part of our team!
And the Chimpa is still part of our team!
Art Direction and Photography by Roberto Morelli - Studio Arteimmagine
